BrightStar Care, a personal care, skilled care and staffing firm, recently partnered with Chamberlain University, the largest nursing school in the United States, to expose prospective nursing graduates to the home care field. BrightStar CEO and founder Shelly Sun talked to McKnight’s Home Care at the Home Care 100 conference in Scottsdale, AZ, about how the new endeavor is one way to improve the workforce shortage.
The nursing shortage is preventing home care from meeting client demand, Sun acknowledged. But advances in immigration, outreach in nursing schools and CNA career pathing are three ways to solve the nursing shortage, she said. Besides home care, the company, which has more than 365 franchised and company-owned locations nationwide, has branched into senior living and care homes. The latter is a residential community initiative that involves homes of 10 to 12 residents in the Boise, ID, area. Franchises have signed up in other states, and Sun is hoping there will be 30 to 35 communities across the country in the next couple of years. Besides diversifying her business, Sun is looking for new payer sources and continues to be an advocate of Medicare Advantage. She is eyeing hospital-at-home as one of the company’s next big growth opportunities. Ensuring clinical quality comes before offering consumer experience tools, she said.
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