The Kendal Corporation spent two years on a system-wide rebranding that recently was unveiled. The process involved engaging residents, employees and others to build a brand that better aligned with their perceptions while honoring the system's heritage. In this Newsmakers podcast episode, McKnight's Senior Living Editor Lois Bowers speaks with Morgan Lamphere, Kendal's senior director of communications, marketing and sales. She details Kendal's experience and shares lessons for other organizations considering a rebrand. This discussion is an essential listen for anyone interested in organizational change, mission-driven branding and balancing tradition with innovation in the senior living sector.