Long-term care providers can win the recruiting battle for workers by using current staff members’ own observations to better build their “employee brand,” advises a top consultant, former administrator and federal advisory panel member. They can be successful by using even just a handful of words at a time — if they leverage conditions in the right way, advises Pathway Health’s Lisa Thomson.
Long-term care providers already have what they need to solve their staffing problems: their current team of employees and the views they provide, believes Lisa Thomson, chief strategy officer for Pathway Health. Operators need to better learn the expectations and communications methods of the five or more generations of workers now in play to improve recruiting — the true staffing battlefield, she adds.
They should use current workers’ own observations to build their “employee brand,” says Thomson, who gives numerous other valuable tips from her experiences as top consultant, former administrator and federal advisory panel member in this engaging edition of the McKnight’s Newsmaker Podcast moderated by Executive Editor James M. Berklan.