Due to demand, Right at Home, a firm that focuses largely on personal care, has set a goal of hiring 26,000 nonmedical caregivers in the United States this year. How does it plan to do this? It wants to make the experience of working at Right at Home a singularly stellar one, according to CEO Margaret Haynes, and Renee Pfister, a Right at Home franchisee in the South Carolina Upstate. To help engage prospective employees, it is using new recruitment tactics, employing technology to onboard and build relationships with employees, and providing valuable training programs, they told McKnight’s Home Care in a Newsmakers podcast.
Right at Home, which has 700 locations across the United States and five other countries, recognizes that the need for personal care services is only growing and it needs more caregivers — specifically 26,000 nonmedical ones this year domestically — to meet that demand. To help find enough and capable caregivers amid a workforce shortage and to compete with other agencies also seeking to grow, the company needs to win at the local level, according to Margaret Haynes, CEO of Right at Home. Renee Pfister, a Right at Home franchisee in the South Carolina Upstate who employs about 130 caregivers, has set a goal of hiring eight to 10 new caregivers every week. To find these new employees, her franchise is reaching out to new potential applicants: those who did not finish the application process, caregivers who may have left due to childcare and other issues, people interested in going to nursing or medical school, and also family caregivers who have hearts for caring for older adults. A robust training program and also ties to a local college for CNA certification help to entice interested applicants. Since Haynes became CEO in 2022, she has been most surprised about the resilience of the network and the brand and her franchise owners.
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